Zirconium Vanadium Yellow Baddeleyite, an inorganic pigment, is a reaction product of high temperature calcination in which Zirconium (IV) Oxide and Vanadium (V) Oxide in varying amounts are homogeneously and ionically interdiffused to form a crystalline matrix of baddeleyite. Its composition may include any one or a combination of the modifiers Al203, Fe203, In203, Mg2O3, SiO2, SnO or TiO2.